In a world full of smoke & mirrors, we stand on the notion that honesty is the only foundation worth building upon. Truth builds trust, and we’re in the business of earning it one day and one person at a time.
We believe creativity is at the heart of every great solution, so we employ our unique skill sets to build tools that no one else can. Not because we’re better, but because we feel called and qualified to do so.
We’re rebels with deep purpose. We know that broken systems remain broken until rebels step in and transform them. We show up eager and anxious to shift the status quo and create lasting change.
We get it: we’re not what you’d typically expect from insurance experts. We don’t look the part, we don’t use the jargon, and we don’t use the conventional approach the industry is known for.
What we are is advocates and champions of people. We believe in the power of courage. In the audacity to create change. In seeing something broken and fixing it. So, when we saw an opportunity to solve a huge problem in an unusual place like insurance, we jumped in head first.
We hold the bones-deep belief that wise decisions shape meaningful lives, and having the right tools to make those decisions allows people and businesses to drastically impact their lives and bottom line.
How do you bring wisdom and order to chaos and confusion? That is the challenge set before us: discovering how to educate and engage businesses and their people in something as confusing and intimidating as insurance.
We all know that the concept of insurance is good, but given the lack of tools available to learn and best use it, the only option is to feel overwhelmed. And when you feel overwhelmed, you disengage, and when you disengage, everyone suffers.
So, we got to work. Through years of working in insurance, studying and dissecting its problems, then building, rebuilding and then building some more, we meticulously developed our message, model and brand to approach insurance in a way that connects with and empowers people like never before.
INFRMD is short for “informed” and represents a personality we affectionately call “The Informed Friend” – a trusted person you can go to for answers to life’s tricky problems. Benefits are complex and confusing, so we created INFRMD to help people navigate it.
We all know that benefits communication is a bit outdated. And why wouldn’t it be when delivery and engagement around it hasn’t changed in 20 years? We’re the first and only benefits platform to take a truly human approach. We design everything around real human interaction and empathy which is why our platform looks, feels and performs so differently.
All the above! We’re able to integrate into existing platforms or stand alone: whatever works for you works for us.
Yep – everything we offer can be tailored to your company brand, colors and specifics.
We sure do. Many groups want tailored communication and content, so fill out the form on the “Contact” page so we can talk through what you have in mind.
We’re well aware of the distrust the world has for the insurance industry in general, which is why we show up as ourselves. Our mission is engaging and educating people on their benefits, and since we believe people recognize and respond to authenticity, we choose to show up that way.
Are you a business, broker or producer that needs benefits communication help? Let’s talk.
